I saw this on social media the other day:
“My big secret for Google Ads success?
It’s not audience bid modifiers, it’s not smart bidding, it’s not ad copy.
It’s SCRUBBING YOUR DANG SEARCH TERMS!
That’s the meat of what you should be doing on Google.”
Well…
If that’s your “big secret,” you don’t have any secrets.
Checking your search terms – the phrases that triggered your ads – is basic.
It was basic in 2006 – when I first started managing Google Ads accounts.
And it’s basic today.
A real Google Ads secret is, by definition, something few PPC managers know.
You want some real Google Ads secrets?
Here’s a whole list of them:
https://www.ppcmultipliermethod.com/about-the-book/
All the best,
Steve Gibson
