A while back, I heard a Russian say:
“The fox knows many little things but the hedgehog knows the one big thing.”
Now, if you’re wondering what that means, you’re not the only one. I’ve googled it and I’m none the wiser.
But that isn’t going to stop me writing about it…
You see, there are many marketers who know many things. If you ask them how they’re going to increase their client’s profits, you’ll get a long list.
That list will probably include “growth hacking” and “AI” or “programmatic advertising” and all sorts of fancy pants ideas.
Those marketers are foxes.
But then there are those of us who are hedgehogs.
We don’t just know one thing. In fact, we might know a lot of things… but we only care about a few of them.
For example, when I’m hired to multiply a client’s PPC profits, I care about one metric – a metric almost no PPC “experts” talk about.
If you get that “one big thing” right, everything else falls into place.
What is it?
Well, to find out, you need to read my book, The PPC Multiplier Method.
You can get your free copy here:
All the best,
Steve
