The fastest & most reliable way to multiply your SaaS PPC Profits
I saw an interesting post on LinkedIn recently. It said: “Had a conversation yesterday with the CEO of a 30 million dollar company. He wants to grow from $30 to $60 million in 60 days. What do you think?” Here was my reply: “It depends …
Read More
Kevin Kelly, the founder of Wired magazine, recently wrote: “All the greatest gains in life — in wealth, relationships, or knowledge —come from the magic of compounding interest — amplifying small steady gains. All you need for abundance is to keep adding 1% more than …
Read More
Many SaaS companies seem happy to run PPC campaigns that lose money. And I don’t mean “Take a few years to recoup the ad cost.” I mean they never recoup that cost and the company knows that. So is this just bad business, or is …
Read More
Kevin Kelly, the founder of Wired magazine, recently wrote: “All the greatest gains in life — in wealth, relationships, or knowledge —come from the magic of compounding interest — amplifying small steady gains. All you need for abundance is to keep adding 1% more than …
Read More
Let me tell you a story. (This has happened to me twice.) A SaaS company hires me to manage their PPC and I discover that a large chunk of their ad spend is generating low-value trialists that rarely convert to paid users. So I go …
Read More
In 2001, a skinny kid called Takeru Kobayashi transformed the world of competitive hot dog eating. Takeru ate 50 hot dogs in 12 minutes, smashing the previous record of 25.5. When asked how he was able to beat the record by such a margin, he …
Read MoreIf you’ve seen Groundhog Day, chances are, you misunderstood something. (Don’t worry, I did, too.) You see, most people think that Bill Murray’s character – Phil the weatherman – is stuck reliving the same day over and over for a few months, or maybe a …
Read More
Imagine that, every day, a guy turns up at your desk with a briefcase. He opens the briefcase. It’s filled with $100 bills. 500 of them. He takes the briefcase and dumps the money all over your desk, and says, ‘That’s $50,000. I’ll be back …
Read More
The other day, I was listening to an audiobook where the author said something interesting. He said the reason poor people stay poor is that they’re focused on fixing their debt, rather than creating wealth. So even if they succeed – and pay off their …
Read MoreRecently, I’ve been re-watching clips of The Wire on youtube. My favourite is where Stringer is explaining the new business model to his foot soldiers. You can watch it here: They’re focused on how many street corners they can control, how to protect …
Read More