The fastest & most reliable way to multiply your SaaS PPC Profits
In my statistician days, I used to say, “The average person is half man, half woman… but you don’t get a lot of hermaphrodites.” Now, these days that would probably get me cancelled for being hermaphrodite-phobic, so I guess I need to find a new …
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You may have heard Uber is suing multiple ad networks for fraud. According to the rideshare company, they discovered $100m out of their $150m PPC ad budget was wasted on “low-quality or fraudulent” ads. Here’s my take on this (as a PPC guy with 14 …
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Yesterday, I wanted to buy something from Amazon. It was my first time using amazon.de, but I used amazon.fr and amazon.it when I was living in France and Italy earlier this year, so I didn’t expect any problems. But, this time, I got stumped. You …
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I have a question for you. Imagine a SaaS company where… * Their PPC impression share was 50%. * Their click rate was 5%. * 4.5% of visitors signed up for a free trial. * 15% of trialists became paying customers. So what’s their conversion …
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About 10 years ago, I saw something I thought was weird. Here’s what happened… A SaaS client of mine was bought by a company in a related vertical. No big deal. Nothing unusual about that. Happens all the time. Unsurprisingly, the purchasers said that, before …
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