The fastest & most reliable way to multiply your SaaS PPC Profits
During the space programme, NASA spent years and millions of dollars developing a pen that would write upside down and in a vacuum. The Russians just used a pencil. That’s because, while the Americans were trying to solve a “pen problem”, the Soviets solved a …
Read MoreI’m currently living in an Airbnb in Seville. There are four books on the bookshelf. There’s a Stieg Larssen novel… A biography of Jackie O… A Chinese erotic novel set during the Brexit referendum… …and a copy of Jordan Peterson’s 12 Rules for Life…in German. …
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As I keep saying, Google Ads comes down to: Money out v money in. i.e. Earning more per click (money in) than you pay for that click (money out). Most PPC managers play that game by saying “OK, we can afford to spend £2/click, so …
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I’m in Milan at the moment and am reminded of this story… In Italy, a civil servant buys a suit. He tells his tailor, “I want one pair of trousers and two jackets.” When he goes to his job the next morning, he hangs the …
Read MoreHe’s not what you’d call one of life’s winners. In April – in only his second start of the season – Inter Milan backup goalie, Radu, kicked the ball into his own net. It’s been described as the worst goalkeeping error in Serie A history. …
Read More‘”The fuckin’ frogs are getting their faces ripped off.” That line — uttered by someone called “The Human Piranha” — is from Michael Lewis’ book, Liar’s Poker — about his time working for Salomon Brothers. (I once met someone who worked for Salomon. It turns …
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OK…no more Mr Nice Guy. From now on, if you want to hire me to manage – or consult on – your Google Ads, the price is €x. If you want to hire me because you’ve got serious PPC problems – and your current PPC …
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There’s a joke: Q: How did you go bankrupt? A: Slowly at first, then all at once. And that’s a good analogy of how companies go from success to failure with Google Ads. It’s a gradual process…followed by falling off a cliff. And, in this …
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I saw this on social media the other day: “My big secret for Google Ads success? It’s not audience bid modifiers, it’s not smart bidding, it’s not ad copy. It’s SCRUBBING YOUR DANG SEARCH TERMS! That’s the meat of what you should be doing on …
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There’s an idea in online marketing called “ad scent.” Let me explain… Let’s say you’re using Google Ads. Someone does a search for one of your keywords, sees your ad, and clicks on it. That’s the start of a conversation. When he reaches your landing …
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