The fastest & most reliable way to multiply your SaaS PPC Profits
If you met someone at a party and, without any prompting, they told you their motto was, “Don’t kill hitchhikers,” what would you think? Me? I’d be wondering how many hitchhikers they’d killed. So… When I first heard Google’s motto was “Don’t be evil,” I …
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I get it. You write blog posts – making sure they’re focused around a long-tail keyword – and they’ll get rankings and bring in traffic. Maybe not a ton of traffic, but a dribble of visitors each week… and some of those visitors will sign …
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You’ve probably heard this story before, but it’s important. It goes like this… A ship’s engine wouldn’t start, so the captain called a retired engineer. The engineer came over, asked about the problem, put his hands on a few pipes to see if they were …
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There’s a problem SaaS marketers have that most marketers don’t. What is it? Well, rather than explain directly, I’ll give you a story… A few years ago, an English journalist interviewed New England Patriots owner – and massage parlor enthusiast – Robert Kraft. Kraft was …
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Don’t worry, this isn’t going to get political… Earlier this week, I bet Biden won’t win the election. Why? Because… He’s heavy odds-on to win. There are so many things that can go wrong for him. These are the kinds of bets I love: I …
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I want to explain something most SaaS companies don’t seem to get. I call it the “3-way SaaS sale.” Let me explain… When your prospect arrives at your site, he has 3 choices: #1: He can sign up for your software #2: He can sign …
Read MoreHave you looked at Google’s search results recently? If so, you might have noticed the big difference between the top ad and the next 3 ads. Here’s a screenshot for the search “amazon seller software” As you can see, the top ad gets two lines …
Read MoreWhen Taylor Swift put out her latest album – Folklore – the twitter hot-takers jumped all over it. One of the less imaginative put downs was, “Folklore? More like folk bore.” My take? It’s a grower. During each listen, a different song stood out. And, …
Read MoreI was watching the UK gameshow, Pointless, the other day. One of the contestants said the name of the Metropolitan Police Commissioner was “Caressa Dick.” He was close. Her actual name is Cressida Dick. (“Caressa Dick” sounds like a character in an Austin Powers movie. …
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I have a question for you. Imagine a SaaS company where… * Their PPC impression share was 50%. * Their click rate was 5%. * 4.5% of visitors signed up for a free trial. * 15% of trialists became paying customers. So what’s their conversion …
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