The fastest & most reliable way to multiply your SaaS PPC Profits
I’m in Milan at the moment and am reminded of this story… In Italy, a civil servant buys a suit. He tells his tailor, “I want one pair of trousers and two jackets.” When he goes to his job the next morning, he hangs the …
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OK…no more Mr Nice Guy. From now on, if you want to hire me to manage – or consult on – your Google Ads, the price is €x. If you want to hire me because you’ve got serious PPC problems – and your current PPC …
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There’s an idea in online marketing called “ad scent.” Let me explain… Let’s say you’re using Google Ads. Someone does a search for one of your keywords, sees your ad, and clicks on it. That’s the start of a conversation. When he reaches your landing …
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Here are 10 things SaaS CMO’s should know about Google Ads: #1: Ad position is the #1 predictor of click rate. Ads that show near the top of the page get 8-15x as many clicks as ads near the bottom. #2: Ad position is based …
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Over the years, I’ve had a lot of PPC clients ask, “Should we bid on our own brand name? Or is it a waste of money?” Here’s my take on it – the good and the bad: #1: Bidding on your own name WILL mean …
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If you met someone at a party and, without any prompting, they told you their motto was, “Don’t kill hitchhikers,” what would you think? Me? I’d be wondering how many hitchhikers they’d killed. So… When I first heard Google’s motto was “Don’t be evil,” I …
Read MoreHave you looked at Google’s search results recently? If so, you might have noticed the big difference between the top ad and the next 3 ads. Here’s a screenshot for the search “amazon seller software” As you can see, the top ad gets two lines …
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