The fastest & most reliable way to multiply your SaaS PPC Profits
In the copywriting world, we say, “A confused mind doesn’t buy.” If we were to translate this to the SaaS world, it would be, “A confused mind doesn’t try.” What do I mean? OK, let’s say your SaaS product does 10 things for your users. …
Read MoreDuring the space programme, NASA spent years and millions of dollars developing a pen that would write upside down and in a vacuum. The Soviets just used a pencil. You see, how you look at a problem depends on how you define that problem. If …
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“We’ve got him.” Slim had been hustling them at table tennis for months. He’d taken them for quite a bit of money. But now they were going to win it all back – and then some. That’s because Slim had agreed to a big-money game …
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A while back, I heard a Russian say: “The fox knows many little things but the hedgehog knows the one big thing.” Now, if you’re wondering what that means, you’re not the only one. I’ve googled it and I’m none the wiser. But that isn’t …
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Maybe we should start with the question: Why do VCs need to know about PPC? Well, if you’re trying to evaluate the potential of a SaaS company, it’s useful to know how much money that company could make from Google Ads… and what headwinds will …
Read MoreAs a rule, I’m not a big fan of business quotations. But there’s one that I love. It’s by Jack Welch, the former head of General Electric. Jack said, “If the rate of change on the outside exceeds the rate of change on the inside, …
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I didn’t know what to expect. Would everyone be walking around in facemasks? Or would the city be a ghost town? What about the supermarkets? Would the shelves be empty? I had no idea until I arrived in Turin on Monday. And what did I …
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About 10 years ago, I saw something I thought was weird. Here’s what happened… A SaaS client of mine was bought by a company in a related vertical. No big deal. Nothing unusual about that. Happens all the time. Unsurprisingly, the purchasers said that, before …
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I was doing some PPC consulting for a SaaS company recently. And one of the questions they had was about CPA bidding in Google Ads. They’d recently switched from CPC to CPA, but weren’t sure if that worked with their SAAS model. They knew it …
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The little-understood “inflection point” within Google Ads that can get you 8-15 times as many clicks – without adding more keywords.
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