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Home>2021>July

Month: July 2021

When is it ok to run PPC ads that lose money?

Many SaaS companies seem happy to run PPC campaigns that lose money. And I don’t mean “Take a few years to recoup the ad cost.” I mean they never recoup that cost and the company knows that. So is this just bad business, or is …

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July 23, 2021 By Steve

Do you suffer from “position envy”?

“I want my ad to show at the top of the page on Google.” That statement can be either a good goal…or a red flag. It’s a good goal if the client sees this as a process – and is willing to do what it …

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July 10, 2021August 10, 2021 By Steve

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