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Home>2021>April

Month: April 2021

Is your CMO secretly sabotaging your business?

Let me tell you a story. (This has happened to me twice.)  A SaaS company hires me to manage their PPC and I discover that a large chunk of their ad spend is generating low-value trialists that rarely convert to paid users. So I go …

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April 27, 2021July 14, 2021 By Steve

Why SaaS Marketing is like eating hot dogs

In 2001, a skinny kid called Takeru Kobayashi transformed the world of competitive hot dog eating. Takeru ate 50 hot dogs in 12 minutes, smashing the previous record of 25.5.  When asked how he was able to beat the record by such a margin, he …

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April 2, 2021April 2, 2021 By Steve

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